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Finance Limited and later entered the insurance sector by starting Crown
Insurance Limited. Crown Insurance Limited was based in Australia.
As opportunities increased, Crown Insurance Limited slowly expanded its
operations to other nations. After opening numerous branches, the company
found it difficult to control their operations. Woodbridge therefore decided
to bring the entire system under one parent entity.
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Voicing his apprehension to his business partner, Jim Crowe (Crowe), he
said, "The future looks bleak unless we come out with something
special." "With such exponential growth in the insurance industry, and
with more and more countries opening up their markets, there is no
reason to worry. Actually we can expect a more prosperous future ahead,"
said Crowe.
"Exponential growth itself is the problem. If we can't keep pace with
our competitors, we will be in the soup," said Woodbridge.
"Then what should we do?" asked Crowe. |
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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